It needs to be as good as it needs to be, and no better.
It needs to be as in-depth as it needs to be, and no deeper.
It needs to be as long as it needs to be, and no longer.
2 Minute Action:
What’s something you haven’t started because it needs to be just so?
What’s something you’ve been working on for a while that’s still not ready?
Whats the worst thing that could happen if you made it smaller, or less complicated?
Almost always, whatever makes it to market faster wins.