This Prestigious Award That No One Knows About

Have you ever heard of the Gold Award?

The Gold Award is the highest achievement within the Girl Scouts of the USA, and it’s only earned by Senior and Ambassador Girl Scouts.

Only 5.4% of eligible Girl Scouts successfully earn the Gold Award.

It’s not easy.

But who knows that?

If you had a “Jesse” with a “Gold Award” on their resume and then you also had another “Jesse” but they had “Eagle Scout” on their resume . . . who would you hire if you had to choose?

It’s simple.

This problem is two-fold.

Its . . .

1) a branding/marketing problem and

2) a straight up sexism problem.

There are things you can control right now and there are things you can’t.

The marketing part of the problem is solvable relatively quickly.

The other one will take multiple generations to eradicate.

2 Minute Action

Here’s a framework I learned from a mentor last year and I use it all the time:


Corrective Action (what will I do right now to make this better?)

Preventative Acrion (how will I stop this from happening again?)

For the Girl Scouts it’s straightforward.

Take 2 minutes to look at a problem with CAPA today.

It should NOT take more than 2 minutes to run through this exercise.

If it takes more than 2 minutes you may need a consultant or expert.

Published by chris danilo

Carbon-based. My mission is to teach the next generation to care about the world, to know how to change it, and to take relentless action. Stalk me: @theCountDanilo everywhere

0 0 vote
Article Rating
Notify of
Newest Most Voted
Inline Feedbacks
View all comments
Sheryl Robinson
Sheryl Robinson
1 year ago

I’m a volunteer for our Girl Scout council that works with the Girl Scouts who are working on their Gold Award. As I am so passionate about the work these young ladies do, I want to encourage middle school and high school girls to consider the Gold Award. I also want to spread the word to others to elevate the recognition of the award in the community. As such, I created a show spotlighting Gold Award Girl Scouts and their experiences.

Would love your thoughts, please comment.x