It helps if you know what to do.

It helps if you know when to do it.

It also helps if you have the skills, abilities, and resources to do it.

Of course, the reality is that you need none of these things to start.

Here is a list of common excuses that many of us constantly use to delay action:

“I don’t have a team.”

“I don’t have the time.”

“I don’t have the capital.”

“I don’t have the expertise.”

“I don’t have the motivation.”

“I don’t know if now is the best time.”

If you’ve ever said these to yourself, now is a good time to look hard and long at those statements.

Fight back.

Make each excuse prove itself why it’s true—because the real truth is that you can figure it out how to get past it.

You don’t have to be a genius and you don’t have to billionaire and you don’t have to be an expert with 20 years of field experience to start.

You just have to prioritize your work, be deliberate about how you spend your time, live within your means, and keep rebounding after you mess up.

That’s it.

Instead of designing your logo and buying the domain for your website, call potential clients.

Instead of browsing Banana Republic’s last sales email, set up a Gmail filter to hide emails like those and go talk to a customer.

Instead of raising money and giving away all your equity, put together a PowerPoint that looks like what the software will look like and get your first customer. (Customers pat you today and you never have to pay them back. Investors will own your business and decisions until you buy them out.)

2 Minute Action

Write a Facebook or LinkedIn post asking your network if they know any experts you’d like to talk to.

Look at your calendar and cut out a little time on one or two days of your week to work on this project. You may have to give up social or TV time.

Define the 3 features of your MVP “minimum viable product.” This is the bare minimum you need to make a sale or get a user. This is derived from Eric Ries’ “Lean Startup.”

Send an email asking your students, clients, patients or customers for feedback.

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