It’s Easier To Stand Out Than You Think. Here’s How . . .

I had just come back from a career fair where I was recruiting for a project. I had a stack of fresh resumes in hand. Looking at all of them it was quickly clear that they all looked the same. But when I talked to my colleague, he said “Look! That one! I want that […]

Your Privacy Is Very Important To Us

How many emails have you gotten like this in the past few weeks? They all sound the same, right? How about these familiar lines: Your call is important, please hold. We value your business. Thanks for shopping. These lines probably made consumers feel good the first time. No one else was saying it, so hearing […]

Tell Me You Don’t Already Know The Answer To This . . .

We almost always know the answer already. The trouble is that we’re looking for someone to give us permission. We don’t need a new fancy diet. We know what’s good for us and what’s garbage. Eat less, exercise more. We don’t need a fancy new software app. We know what work we’re avoiding. Do the […]