🏡 Don’t Build A House On Atlantic Avenue

Atlantic Avenue is a really stupid place to build a house. The rent costs $150 each and the rent with 1 house is only $110. It’s also a really unlikely place for someone to land on the board, so the opportunities to get rent payments is way lower than other...

The Brain Hack From The 60s That Still Works Today

Your brain works on a reward circuit. Stimulus. Behavior. Reward. That’s the cycle. Example: You see the living room is dirty and kinda smelly. You spray Febreeze. It smells fantastic. That’s the whole cycle and its part of everything we do as humans. No...

The Unusual Reason Listerine Is So Successful

Upgrade to Premium! Sign up for updates! Follow us on social media! How many times have you gotten this within 2 seconds of hitting a new website or page? How bad is that? We just met! Now you want me to upgrade? I haven’t even used your product yet! The first...

The Strange Thing Hotels Do To Keep Customers

For the past two years, I’ve traveled for about 100-150 days per year. This means I’ve stayed in a lot of hotels. There’s this one thing that I’ve noticed about nearly all hotels: It’s the indoor pool. Here’s what’s weird about it: Almost no one uses it. It’s smelly,...

A Common Reason Resolutions Are Ineffective

It’s a fresh start. A clean slate. The funny thing is that you can make a clean slate whenever you want. The sun comes up every day. That’s the most high-frequency slate-wiper I know of. So why do we wait until January to make a resolution? You’re in...