You know the guy selling sunglasses on the street? Well, that guy does something smart. As soon as it starts raining, he’s selling umbrellas and ponchos. Might sound pretty obvious but there are many businesses that just don’t adapt to market conditions.
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Blockbuster said, “our data show that people still like the experience of walking into a store and choosing a movie.” The FBI had all the data they needed on September 10th in their Sentinel program, but they were unable to communicate on
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