Read This If You Need Strong Monday Focus

This is a sneaky one because almost everyone does it. Choose the right domain name. Design the right logo. Develop the 5 year business plan. Get all your ducks in a row. And that’s exactly the problem. While most of us are out there “thinking through” the problem, our competitors are already done with version […]

What To Do When Everything Breaks At The Worst Time

I was working with an Ed Tech client who was having trouble simplifying the on-ramp for new customers. The interface looked friendly, but there were a lot of features and you had to learn a lot of new jargon to really get the benefits. Plus, it was super buggy because they had just pushed a […]

You Don’t Have To Work Hard To Get This

The bar is low for customer service. Have you ever been yelled at in the airport at 6 AM by TSA. Have you ever been greeted by a store associate with only the two unapologetic words, “we’re closed.” If you’ve ever waited in line only to be given excuses at the end of it. All […]