What To Do When Everything Breaks At The Worst Time

I was working with an Ed Tech client who was having trouble simplifying the on-ramp for new customers. The interface looked friendly, but there were a lot of features and you had to learn a lot of new jargon to really get the benefits. Plus, it was super buggy because they had just pushed a […]

How Seeing The Rain Can Launch You Toward Success

You know the guy selling sunglasses on the street? Well, that guy does something smart. As soon as it starts raining, he’s selling umbrellas and ponchos. Might sound pretty obvious but there are many businesses that just don’t adapt to market conditions. The tricky part is seeing the rain. Blockbuster said: “our data show that […]

How The Data Will Hurt You

Blockbuster said, “our data show that people still like the experience of walking into a store and choosing a movie.” The FBI had all the data they needed on September 10th in their Sentinel program, but they were unable to communicate on time. So what happened? BLOCKBUSTER People like sitting on the couch and watching […]