Read This If You’re Not Doing Enough

You could be doing more. You could. And then what? Could you do more after that? The trick isn’t doing more. The trick is doing what matters and nothing more. At some point, after you’ve been taking action after action after action, you must realize what is important and what isn’t. The hard part, then, […]

How Rejecting Someone Can Help

“I’m sorry, we’re not for you.” This seems a little ridiculous for a business to say to a customer but let’s back up a little and understand where it came from. When Southwest Airlines started out, they decided that they were going to make flying accessible. This was a real challenge considering that the margins […]