This Prestigious Award That No One Knows About

Have you ever heard of the Gold Award?

The Gold Award is the highest achievement within the Girl Scouts of the USA, and it’s only earned by Senior and Ambassador Girl Scouts.

Only 5.4% of eligible Girl Scouts successfully earn the Gold Award.

It’s not easy.

But who knows that?

If you had a “Jesse” with a “Gold Award” on their resume and then you also had another “Jesse” but they had “Eagle Scout” on their resume . . . who would you hire if you had to choose?

It’s simple.

This problem is two-fold.

Its . . .

1) a branding/marketing problem and

2) a straight up sexism problem.

There are things you can control right now and there are things you can’t.

The marketing part of the problem is solvable relatively quickly.

The other one will take multiple generations to eradicate.

2 Minute Action

Here’s a framework I learned from a mentor last year and I use it all the time:


Corrective Action (what will I do right now to make this better?)

Preventative Acrion (how will I stop this from happening again?)

For the Girl Scouts it’s straightforward.

Take 2 minutes to look at a problem with CAPA today.

It should NOT take more than 2 minutes to run through this exercise.

If it takes more than 2 minutes you may need a consultant or expert.

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