In his list of directives, Derek Sivers refers to this idea as pursuing market value instead of personal value. Part 2 of the 7 Unpopular Beliefs Series Don’t be a starving artist! When I was I college, I spent a lot of
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You know the guy selling sunglasses on the street? Well, that guy does something smart. As soon as it starts raining, he’s selling umbrellas and ponchos. Might sound pretty obvious but there are many businesses that just don’t adapt to market conditions.
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