The Unusual Reason Listerine Is So Successful

Upgrade to Premium! Sign up for updates! Follow us on social media! How many times have you gotten this within 2 seconds of hitting a new website or page? How bad is that? We just met! Now you want me to upgrade? I haven’t even used your product yet! The first interaction someone has with […]

This App You’re Using Is No Better Than CDROM

Have you seen this one in every hotel? Control this TV with your phone The benefit of the app can’t be that it replaces the remote. The remote works just fine. Why do we need to replace it? If we’re going to build an app, it should be doing more than the remote. It should […]

The Fastest Way To Start Using Agile (Step-by-Step)

This is a long one, so stick with me . . . Here is a quick, step-by-step guide of how to start implementing Agile. Step 1 – Choose a Product Owner The product owner is the one with the vision of what we’re going to do, make, or accomplish. They take into account the risks, […]