[SERIES] 4/7 Unpopular Belief: Say Yes To Everything

But you can’t say yes to everything! If you do, you’ll just be overwhelmed and out of time! This is partially true, but not completely. Let me explain. This is Part 4 of the 7 Unpopular Beliefs Series. Say Yes To Everything! Once you’re rich, you can say “no.” Until then, you’re working on creating […]

How Rejecting Someone Can Help

“I’m sorry, we’re not for you.” This seems a little ridiculous for a business to say to a customer but let’s back up a little and understand where it came from. When Southwest Airlines started out, they decided that they were going to make flying accessible. This was a real challenge considering that the margins […]