“Hi! How are you? I’d love a small, black coffee, please.”
“Uh, yeah, I’ll be with you in a second.”
Has this ever happened to you?
You bring the courtesy and it’s not returned?
Your job, whether you’re on the clock or off the clock is to treat people with respect.
If you’re in the service industry, it’s your job to go above and beyond that benchmark.
Let me explain how this is relevant to life and how it’s not just me complaining.
Our job is to deliver value, not just create it.
If you make the coffee and deliver it with a smile, the coffee tastes better and people want to come back to your cafe.
If you make the coffee, push it to the counter and yell “CHRIS!” you’re not making customers for life.
Just creating the deliverable isn’t enough.
You need to DELIVER it in a way that your customer, student, client, patient, or user can accept and enjoy.
It’s like adding bearnaise sauce to a steak, or Caesar dressing to a salad. It will work by itself, but the enhancement is a differentiator from the usual.
You need to add your special delivery sauce!
2 Minute Action
How can you add more delivery sauce to your work?
Is it reading an article on bedside manner?
Is it sending a follow-up thank you email to customers after their first purchase?
Is it getting a coffee with the teacher in the grade ahead of you to see how to you can better “on-ramp” students from your class to his?
Do you know what doesn’t even take 2 minutes?
A smile. A fist-bump. A pat on the back. A “thank you.” An anonymous post-it note on the monitor of your colleague.
You have all the resources you need to improve the state of the world around you.
And you can make a difference right now.