What To Do When Everything Breaks At The Worst Time

I was working with an Ed Tech client who was having trouble simplifying the on-ramp for new customers. The interface looked friendly, but there were a lot of features and you had to learn a lot of new jargon to really get the benefits. Plus, it was super buggy because they had just pushed a […]

It’s Easier To Stand Out Than You Think. Here’s How . . .

I had just come back from a career fair where I was recruiting for a project. I had a stack of fresh resumes in hand. Looking at all of them it was quickly clear that they all looked the same. But when I talked to my colleague, he said “Look! That one! I want that […]

Your Privacy Is Very Important To Us

How many emails have you gotten like this in the past few weeks? They all sound the same, right? How about these familiar lines: Your call is important, please hold. We value your business. Thanks for shopping. These lines probably made consumers feel good the first time. No one else was saying it, so hearing […]