The Brain Hack From The 60s That Still Works Today

Your brain works on a reward circuit. Stimulus. Behavior. Reward. That’s the cycle. Example: You see the living room is dirty and kinda smelly. You spray Febreeze. It smells fantastic. That’s the whole cycle and its part of everything we do as humans. No matter what you want to do, you will need to face […]

The Unusual Reason Listerine Is So Successful

Upgrade to Premium! Sign up for updates! Follow us on social media! How many times have you gotten this within 2 seconds of hitting a new website or page? How bad is that? We just met! Now you want me to upgrade? I haven’t even used your product yet! The first interaction someone has with […]

Why You Might Never Actually Take Action

You’ve been trained to NOT take action since the beginning. Procrastinating on school projects. Cramming for exams. Sound familiar? How about pushing the meeting back until next week? Telling yourself you’ll start working out once x, y, or z happens first? Well, these habits are also related to the way your mind and body work. […]