It’s Easier To Stand Out Than You Think. Here’s How . . .

I had just come back from a career fair where I was recruiting for a project. I had a stack of fresh resumes in hand. Looking at all of them it was quickly clear that they all looked the same. But when I talked to my colleague, he said “Look! That one! I want that […]

Are You An Entitled Snowflake?

Let’s be clear about snowflakes: You can’t have the job you want, just because you want it. You won’t get a trophy just for being at the race. It’s interesting to see on the news how the idea of being a “snowflake,” a unique, special person, is synonymous with entitlement. You are not entitled to […]

Your Privacy Is Very Important To Us

How many emails have you gotten like this in the past few weeks? They all sound the same, right? How about these familiar lines: Your call is important, please hold. We value your business. Thanks for shopping. These lines probably made consumers feel good the first time. No one else was saying it, so hearing […]