There are two types of people who buy mattresses in the world.
One kind of person hates buying a mattress and thinks they should never have to buy one.
The other kind of person thinks that buying a mattress is an important decision because you spend 30% of your life asleep and getting the right mattress really will make a difference.
Most mattress salespeople don’t realize this but they actually get to choose who they sell to.
How much time and money you spend acquiring those customers is completely up to you.
This logic works outside of the sales world, too.
If you’re going to invest your time an energy on something, it’s worth figuring out how to best get your return on investment.
Focusing on what’s working and dropping methods that aren’t efficient will make a huge difference in your output.
2 Minute Action
If you only have 20 minutes to exercise, it’s better to do compound movements that work large muscle groups at once instead of isolating muscles.
If you buy the same kind of soap, it’s better to buy a bunch of it when it goes on sale because you will immediately make a guaranteed ROI.
If you’re going to write a book, it’s better to write about what you know on a blog for 4 years while you build an audience. When you’ve written a thousand blog posts, you’ll have written your first book and you’ll already have a group of people ready to buy it.
Its hard enough to do important work, you need to make sure that when you do anything you have some advantages from the start.