What To Focus On When You're Stuck
You know the feeling.It's hard to come up with ideas. You're waiting for something to happen. You stick to something you've done in the past even though it's not working now.I don't need to dive into it.One good way to get unstuck is to consider the work you're afraid of.Making the phone call? Putting the money down? Putting yourself out there?What's something you're avoiding?You guessed it.Start with that.Focus on where the fear is.It's your compass.Addressing small fears and avoidances is a powerful way to start trusting your own ability to handle challenges.Face these small fears every day and you'll start training the muscle required to tackle the big stuff.Don't try to bench press 500 lbs. on your first day.
2 Minute Action
Most of the time, it takes 2 minutes or less to take action.Here are three examples:
- Look up the phone number of someone you're trying to reach and just freaking call them.
- Stop by the office yourself instead of sending another email.
- Provide your honest opinion (without hedging or backing down before you finish stating it).
The Easy Thing About Hard Things
It seems like whenever I ask someone about their new project they go off on this long list
We just finished the logo.We're talking to a lawyer about an LLC.We've got sights on new office space downtown . . .None of which matters.It just doesn't.All the time we spend working on the easy things is the time we're not spending on the hard stuff.
What's the difference between the hard stuff and the easy stuff?
The Easy Stuff:Building the software app.Figuring out how to ship from your warehouse to the distributer.Finding a better way to collect website analytics data.But wait! Writing code is hard! Why are you saying all of this is easy?Sure, we can all agree that these aren't easy problems to fix, but it's not the thing that will define your success.There are a million software startups. Building the software isn't hard. The hard part is getting your app to hit the top 4 in the App Store.There are million suppliers and distributers. Optimizing transport isn't hard. The hard part is getting desirable shelf space at Walmart or Target.There are a million ways to collect web traffic data. Finding the right analytics tool isn't hard. What's hard is realizing that you need to get on the phone (scary, I know) and listen to this painful thing called "customer feedback."Being your best depends on knowing the difference between the hard stuff and the easy stuff.
The easy thing about hard things is knowing which is which.
Once I tell you how to do it, you're going to slap yourself at how easy it is.The way to decide if something is hard or easy is to sense how scary it is.Usually, if you're afraid of it, it's hard. This is the reason so many of us focus on our Instagram "❤️'s" instead of reaching out to Instagram influencers to place product or offer our services. It's easy to hide behind the wall of photos. It's hard to reach out and connect to a real, live human who could reject us.It's these moments that we challenge our character and our willpower. It's these moments that define who we are and who we're becoming everyday.And the cool thing about it is that you don't have to make a huge announcement or public display to make this happen.It's all about small (but relentless) attention to the hard things.2 MINUTE ACTION:What's something hard you've been avoiding lately?Is there an email that you've been avoiding?Should you really just call your Mom back?How about those blog comments that you want to delete? How can you respond with empathy?