[SERIES] 6/7 Unpopular Belief: Get Famous

Famous people are frauds.Famous people are vain.Famous people are selfish.This is post 6 of 7 Unpopular Beliefs Series.

Get Famous!

Influence is power.

We discussed how money can be useful in making change in part 1.Influence is just as powerful.Marketers use celebrities to advertise their products.Why? Because we trust them. We've built a relationship with celebrities over the course of their careers.I'm including politicians in this, as well.The more people you spread your message to, the more you can help people.

"The opposite of getting famous is hiding."- Derek Sivers

Mass media is mass communication.

Fred Rogers did it.Jim Henson did it.Sesame Workshop does it all the time.Getting famous means mastering media and communicating your message. Getting famous means being a practitioner of influence, not merely a wielder of it.

2 Minute Action

What networks do you have now?Instagram? Snapchat? Facebook? LinkedIn? Twitter?For me, it's email.What's your message?Today is a great day to publish a random act of kindness or a resource that can help people.And what's great is that it doesn't need to take more than 2 minutes.

How To Get To Your Dream

Step 1 - Define the dream.

Examples of good definitions:

• Save 500 lives by donating blood.
• Fully fund a non-profit in my area for the year.
• Reach $x in revenue by 2025.

Examples of bad definitions:

• Change education.
• Start a non-profit.
• Disrupt the industry.

Hint: If you can't "check the box," then it's bad definition. You can't check the box on "learning Spanish," because you can always improve. You CAN check the box that reads "have a 30-minute conversation in Spanish with a native speaker."

Step 2 - Validate the dream's feasibility.

Example of good sources of validation:

• Experts in the field.

Example of bad sources of validation:

• Friends and family.

Step 3 - Start.

Examples of bad starts:

• Designing a logo.
• Filing for an LLC.
• Building software.

Examples of good starts:

• Making a sales call.
• Emailing your list with an offer.
• Any work you are currently avoiding.

Other tips:

• You have to start before you can see the ending.
• Gather the tools you need as you need them, or you might get caught up by how fun it is to buy all the gear instead of spending your energy on your mission.
• Be clear about WHY you have this dream, and whose dream it actually is.

2 Minute Action:

What's a goal you've had? When would you be able to check the box?Have you talked to any experts about how possible it is?Take a look at who you know in the industry (LinkedIn is great for this), and reach out to them, right now.