Read This If You Do One Thing At A Time
Those of you who have been readers for the past couple years know my feelings about "multi-tasking."
There is plenty of evidence that doing multiple things at once means you don't do any of them well. That's fine if the tasks are small and the consequences of failure are low-risk.
You might not need to hit 6-Sigma level industry standards if you're just folding pizza boxes or sealing envelopes.
For everything else, though, it's usually worth it to just focus on one thing at a time.
But that's not good enough!
I want to do all the things!
I want to be productive while I sleep!
Me too.
So, how do we do multiple things at once, without actually doing multiple things at once?
Okay, brace yourselves for this super boring, unsexy, nerd answer:
Do stuff that compounds or does double-duty for you.
Yep.
Building tools and systems are one way to achieve this.
They allow us to apply the same effort and get way better leverage.
The bicycle is a perfect example. A bicycle might take days or weeks to make--or it might take a chunk of cash to buy--but once you've got one, you can move literally 3 - 10 times faster than pedestrians.
Same effort. Way better output.
Make your work do double-duty.
The next level is thinking about how you can then turn that same energy you're putting into the bicycle into something else that's useful to you, like exercise, or eliminating your carbon emissions.
Now you're not only going faster, but you're increasing your heart rate and burning carbohydrates, not hydrocarbons! Cool!
- If you're a marketer, this might mean taking that YouTube interview you did and turning it into a podcast or quick checklist for your audience.
- If you're a teacher, this might mean using your garden to teach biology, chemistry, and cooking skills in the same lesson.
- If you're a software engineer, this might mean using code you've already built and either refactoring it to use less CPU or just updating some parameters to make it solve a new problem.
Multi-tasking is out.
Single-tasking on work that does double-duty is in!
If you keep chasing more work I promise that's what you'll get.
But if you look for more ways to put the wind at your back you'll get more done and you'll still have time left over.
Prefer to work on things that provide multiple benefits.
2 Minute Action:
Check-in with your partner, co-founder, teammate, or your own personal to-do list.
Look at all the work you're doing and call out some areas of focus (marketing, operations, finance).
Create a Venn diagram, triangle, or whatever you need to create to visualize the overlap between those areas of focus.
You might not magically come up with ideas immediately and that's okay, but put a post-it note or reminder of this diagram somewhere you'll see it.
I've found that when the question keeps knocking on my door, I start to see answers in my day-to-day that I might not have seen before.
Why The Grumpiest Person Is Your Best Friend
"Who is your grumpiest, most irritable, most frustratingly difficult IT guy?""Can you introduce me to him?"
Sounds crazy, but let me tell you why I wanted to meet this person so much.
I was running a software development team at the time.We were building a data visualization software for a government client--which posed a number of challenges.They were using old technology, which meant that a lot of the cool new features we wanted to add wouldn't work. We had to do things very differently if we wanted to get our customer these new features.They were also prone to a lot of needs for approvals, which meant it was slow to implement anything new.We also were up against personalities and politics, so we needed to make sure that the decision-makers were on our side.
So how do you get this new technology past an IT department so furiously vigilant to foreign antibodies?
You call the IT department and you ask for the most irritable, most frustratingly difficult IT guy who could possibly say "no" to your project.I'm dead serious--I've done this.
You ask for that person and you review your concept with them.
The point is that by winning over a decision-maker (or a decision-influencer) like this, you've done 90% of the work up-front. You didn't build out any code, but you solved a ton of problems before they happened.Make them your best friend and you will have a much better chance of success.On a single phone call, you have now increased outcome quality, decreased cost, and dramatically increased speed-to-market.
2 Minute Action
A call like this probably won't take 2 minutes, but that doesn't mean it won't take 2 minutes to schedule it.Who is someone who could say no to your project? How early on can you get them into your process?If it's not a person, what will happen at the last second that will prevent you from achieving your goal? Budget? Timeline?Take 2 minutes to call that out into the light and schedule the meeting, call, or workshop to address this head-on.By frontloading the work you get to solve problems before they happen.You will have a happier team, a lower cost, and higher quality output.
The One Word That’s Better Than “Productivity.”
When you hear the word “productivity” what do you think?
iOS apps?Being busy?The Industrial Revolution?When I think of productivity, a few things come to mind. Sure, output is one of them. It’s a big one. But output isn’t the same as “more widgets, faster and cheaper.”Output also refers to quality, which is how well your solution (or your widget) solves the problem. Usually, you need less output if the quality is high. On top of that, there’s waste, which is how many additional revolutions per minute your wheels are spinning when they didn’t have to for a comparable result. Overall, it looks like productivity is probably an insufficient word to describe the concept that comes to mind.
So, I need to start using another word.
Social Impact. That’s what I will be using for now. If you can think of another one, please let me know!
2 Minute Action
How are you thinking of your social impact?Satisfied customers?Your Net Promoter Score?GBMs? (Goose Bump Moments)
It’s worth 2 minutes defining the axis on which you’re measuring your productivity/social impact.
Profit margin is one very helpful, unbiased way to measure the health of your project, but it’s just one of other vital signs for sustained social impact.
Reply and let me know how you’re measuring your productivity. I’d love to hear from you.