Read This If You Think You Should Read This
So, you may have noticed that I started writing my subject lines a little differently.
For the past few years, it's been clickbaity headline after clickbaity headline.
You know what I'm talking about.
Headlines like:
"One Bulletproof Way To Change Your Life," and "The 5 Little Known Things That Will Make You 150% More Productive," and "Do This Surprisingly Simple Daily Habit To Improve Your Mindset."
I wrote them every day for a year and I still wonder if that helped me gain attention or pushed away readers who would like what I actually had to say.
Either way, I've been focusing on a more simple approach.
I'm not sure it's helping me gain more readers yet, but I do know that it neither adds nor takes away anything from the rest of the content I'm writing.
So, why?
Because I feel better about it.
Yep. That's the big realization.
I feel more straightforward and more honest--and that's been the promise the whole time, right?
I promised simple, to-the-point, no fancy-pants, quickly digestible, mission-critical, delicious, family-friendly, actionable, knowledge-nuggets?
These headlines feel even more stripped down. So, that's what I'm doing.
So, I'll be looking at open rates and read through rates to see what kind of actual, measurable impact this small, seemingly insignificant change has made, but as of right now, it feels like the right thing to do.
How does that relate to you?
Of course, I want to hear your feedback about this, but more importantly, I want to model a behavior for you.
Takeaways:
Change is good if it's good.
If the change you made achieves a desirable result (not necessarily the specific result you initially desired), then it's probably good. Make sure you are on the lookout for unintended consequences, too.
Simpler is usually harder but better.
I write a 7th-grade reading level. Why? The average reading level in America is a 7th-grade reading level. It also helps those above that average get to the point faster and comprehend more. No, I'm not dumbing it down. I'm meeting people where they are.
Measure what matters.
My message won't matter if it doesn't get clicked, opened, and read. My message also won't matter if it falls into the wrong ears. Discerning open rates and audience is the front portion of my battle. Understanding the impact is harder to measure, but also worthwhile. Likes, hearts, and thumbs-ups can be useful in understanding audience attention, but it will only serve your vanity if you don't follow them to the behaviors of the people you are trying to impact. This is also why I include a quick, actionable note in each post.
2 Minute Action
What's something you've been doing for a while but haven't seen much change in? It's probably something important but not urgent, like "fitness" or "writing that novel."
What are your current excuses/reasons for not doing it?
Go ahead, jot them down.
I'll give you a hint, here. No one has the time, money, or the team to make it happen--so you can't let those slow you down.
If you were diagnosed with some terrible disease, you would stop other things and focus on healing. Why? Because it's a priority. Suddenly, things became important AND urgent.
If you're like me, you want to do all the things.
You want to have a huge impact in 20 different disciplines, catch up with your friends and family, be an informed citizen, speak 7 or 8 languages, and play 13 different instruments.
Since you can't do everything, it's going to be up to you to decide what to prioritize. It's going to be up to you to decide what is important AND urgent.
As Derek Sivers says: "hell yes!" or "no!"
Changing/modifying a routine, simplifying/improving an existing routine, and measuring the results are some of the ways to get there.
You can start on one of those things, today.
And I know you can start in 2 minutes or less.
All I did was start writing different headlines.
Daily 1% improvement accumulates into a 100% improvement every 70 days.
How To Align Your Team, Continuously Improve Work, And Make Everyone Stronger
Every morning, I ask my team to stand in a circle to have a 5 minute meeting.
Everyone answers 3 questions:
- What did I accomplish yesterday?
- What will I accomplish today?
- What is in my way?
At the end of the sprint (in our case, one week of work), we review how we did.
This is called the Sprint Retrospective.
We look at how much stuff we did and whether we did the right stuff by asking two questions:What went well? (So we might replicate those things in the next sprint)What could we improve?From there, we turn the most notable things into action items, sometimes requiring teams to assemble around them.
It sounds straightforward and easy, but do you know what the hardest part about this is?
Not skipping the meeting.It feels like it’s just this one time or that we don’t really need to have the meeting because not that much stuff happened this week . . .
I’ve never run a Sprint Retrospective that hasn’t generated meaningful action items.
It’s this discipline, early on in your work that is the compounding interest of your project.By staying the course, you will continuously be aligned as a team, you will be focused on the right work, and you will have a team that feels capable in the face of challenges.
2 Minute Action
Since it’s Saturday, chances are you just finished a work week.Take today’s 2 minutes to ask yourself “what went well?” and “what could be improved?”
The System That's Slowly And Quietly Destroying Us
It's costing money.It's costing time.It's costing headache and pain and frustration.The trouble is that it's the system we've used for so long.The trouble is that it does what it was designed to do, but we don't need it to do that anymore.The trouble is that it still works for some people.
Can you guess what I'm talking about?
It's the public education system.For some, the public school system is effective at doing exactly what it was designed to do.
It creates workers who know how to follow instructions, sit at a desk for 8 hours a day, and stay in their lanes.
The problem is that it's not creating workers for the jobs that don't exist yet.The problem is that right now, we're all spending lots of money UN-teaching new graduates so they can learn what matters in TODAY's workplace.It's rare that an employer needs their team to know Pythagorean theorem or that Neptune is a gas planet.It's more important that they learn how to lift others up, keep a positive attitude in the face of adversity, and how to create new solutions to problems that pop up on the job.I don't need you to know that the mitochondria is the powerhouse of the cell--I need you to know the consequences of not correcting global warming.I don't need you to know the date of the battle of Waterloo--I need you to know how to handle difficult personalities.I don't need you to know the names of the states and capitals--I need you to know how to use a spreadsheet to solve an inventory problem.It's not about the formula or memorization anymore.We've got technology for that.It's about solving human problems.
2 Minute Action
What's the skill or human problem that's causing 80% of your pain right now?How will you fix it?Some options include:
- Hiring a consultant/specialist who works with people/companies like you.
- Hiring a therapist to get through the personal or socio-emotional hurdles we all have.
- Building/anchoring a practice or habit into your daily routine.
The punchline is that school has failed many of us.It's up to you to identify and solve.Your clock is ticking so I suggest you make this priority and take action.