What The Heck Is "Delivery Sauce" And How Can It Change Lives In Under 2 Minutes?
"Hi! How are you? I'd love a small, black coffee, please.""Uh, yeah, I'll be with you in a second."
Has this ever happened to you?
You bring the courtesy and it's not returned?Your job, whether you're on the clock or off the clock is to treat people with respect.
If you're in the service industry, it's your job to go above and beyond that benchmark.
Let me explain how this is relevant to life and how it's not just me complaining.
Our job is to deliver value, not just create it.
If you make the coffee and deliver it with a smile, the coffee tastes better and people want to come back to your cafe.If you make the coffee, push it to the counter and yell "CHRIS!" you're not making customers for life.
Just creating the deliverable isn't enough.
You need to DELIVER it in a way that your customer, student, client, patient, or user can accept and enjoy.It's like adding bearnaise sauce to a steak, or Caesar dressing to a salad. It will work by itself, but the enhancement is a differentiator from the usual.You need to add your special delivery sauce!
2 Minute Action
How can you add more delivery sauce to your work?Is it reading an article on bedside manner?Is it sending a follow-up thank you email to customers after their first purchase?Is it getting a coffee with the teacher in the grade ahead of you to see how to you can better "on-ramp" students from your class to his?
Do you know what doesn't even take 2 minutes?
A smile. A fist-bump. A pat on the back. A "thank you." An anonymous post-it note on the monitor of your colleague.You have all the resources you need to improve the state of the world around you.And you can make a difference right now.
The Weird Way Selling A Mattress Can Help You Focus
There are two types of people who buy mattresses in the world.
One kind of person hates buying a mattress and thinks they should never have to buy one.The other kind of person thinks that buying a mattress is an important decision because you spend 30% of your life asleep and getting the right mattress really will make a difference.
Most mattress salespeople don’t realize this but they actually get to choose who they sell to.
How much time and money you spend acquiring those customers is completely up to you.
This logic works outside of the sales world, too.
If you’re going to invest your time an energy on something, it’s worth figuring out how to best get your return on investment.Focusing on what’s working and dropping methods that aren’t efficient will make a huge difference in your output.
2 Minute Action
If you only have 20 minutes to exercise, it’s better to do compound movements that work large muscle groups at once instead of isolating muscles.If you buy the same kind of soap, it’s better to buy a bunch of it when it goes on sale because you will immediately make a guaranteed ROI.If you’re going to write a book, it’s better to write about what you know on a blog for 4 years while you build an audience. When you’ve written a thousand blog posts, you’ll have written your first book and you’ll already have a group of people ready to buy it.Its hard enough to do important work, you need to make sure that when you do anything you have some advantages from the start.
🏡 Don’t Build A House On Atlantic Avenue
Atlantic Avenue is a really stupid place to build a house.
The rent costs $150 each and the rent with 1 house is only $110.
It’s also a really unlikely place for someone to land on the board, so the opportunities to get rent payments is way lower than other properties.
You can still buy the property and sell it to someone else who wants it, but use it as leverage—don’t invest in it.
What does the game Monopoly have to do with living a happy and productive life?
You have a limited amount of time, energy and resources.
It’s up to you to choose the projects and missions you will spend your time on.
You already have a lot of odds against you.
Building anything is hard enough all by itself.
If you’re going to invest in something, it’s important to increase your probability of success.
Monopoly is pretty straightforward and there are a billion statistical analyses and strategies you can dig up online.
Life and work are less straightforward and they’re up to you.
This isn’t about real estate, business, or board games—this is about focusing on the known game-changing factors that actually matter and increasing your chances of success.
Here are some questions you can ask yourself to get started:
What are other people doing in your industry?
What are the characteristics of the successful big league players?
What might you do differently to stand out?
What is it that you do that is scarce and valuable?
What problem are you actually solving?
(Hint: it’s not that a customer has 4 widgets and they need 5, it’s because they’re lonely, hungry, or they have low self esteem. You need to dig deep into the basic mechanisms of behavior!)
2 Minute Action
Write a new email headline and A/B test it with your audience.
Steal someone else’s marketing concept and test the offer with your customers.
Do the math to figure out how many other competitors you have and look realistically at your chances of success. (FYI, If you’re starting a business in any industry, your odds are 1:10 right out of the gate, on average)