Read This If You Think You Should Read This
So, you may have noticed that I started writing my subject lines a little differently.
For the past few years, it's been clickbaity headline after clickbaity headline.
You know what I'm talking about.
Headlines like:
"One Bulletproof Way To Change Your Life," and "The 5 Little Known Things That Will Make You 150% More Productive," and "Do This Surprisingly Simple Daily Habit To Improve Your Mindset."
I wrote them every day for a year and I still wonder if that helped me gain attention or pushed away readers who would like what I actually had to say.
Either way, I've been focusing on a more simple approach.
I'm not sure it's helping me gain more readers yet, but I do know that it neither adds nor takes away anything from the rest of the content I'm writing.
So, why?
Because I feel better about it.
Yep. That's the big realization.
I feel more straightforward and more honest--and that's been the promise the whole time, right?
I promised simple, to-the-point, no fancy-pants, quickly digestible, mission-critical, delicious, family-friendly, actionable, knowledge-nuggets?
These headlines feel even more stripped down. So, that's what I'm doing.
So, I'll be looking at open rates and read through rates to see what kind of actual, measurable impact this small, seemingly insignificant change has made, but as of right now, it feels like the right thing to do.
How does that relate to you?
Of course, I want to hear your feedback about this, but more importantly, I want to model a behavior for you.
Takeaways:
Change is good if it's good.
If the change you made achieves a desirable result (not necessarily the specific result you initially desired), then it's probably good. Make sure you are on the lookout for unintended consequences, too.
Simpler is usually harder but better.
I write a 7th-grade reading level. Why? The average reading level in America is a 7th-grade reading level. It also helps those above that average get to the point faster and comprehend more. No, I'm not dumbing it down. I'm meeting people where they are.
Measure what matters.
My message won't matter if it doesn't get clicked, opened, and read. My message also won't matter if it falls into the wrong ears. Discerning open rates and audience is the front portion of my battle. Understanding the impact is harder to measure, but also worthwhile. Likes, hearts, and thumbs-ups can be useful in understanding audience attention, but it will only serve your vanity if you don't follow them to the behaviors of the people you are trying to impact. This is also why I include a quick, actionable note in each post.
2 Minute Action
What's something you've been doing for a while but haven't seen much change in? It's probably something important but not urgent, like "fitness" or "writing that novel."
What are your current excuses/reasons for not doing it?
Go ahead, jot them down.
I'll give you a hint, here. No one has the time, money, or the team to make it happen--so you can't let those slow you down.
If you were diagnosed with some terrible disease, you would stop other things and focus on healing. Why? Because it's a priority. Suddenly, things became important AND urgent.
If you're like me, you want to do all the things.
You want to have a huge impact in 20 different disciplines, catch up with your friends and family, be an informed citizen, speak 7 or 8 languages, and play 13 different instruments.
Since you can't do everything, it's going to be up to you to decide what to prioritize. It's going to be up to you to decide what is important AND urgent.
As Derek Sivers says: "hell yes!" or "no!"
Changing/modifying a routine, simplifying/improving an existing routine, and measuring the results are some of the ways to get there.
You can start on one of those things, today.
And I know you can start in 2 minutes or less.
All I did was start writing different headlines.
Daily 1% improvement accumulates into a 100% improvement every 70 days.
6 Tell-Tale Symptoms Of A Broken Workflow
Are any of these things part of your normal day-to-day?
- You are constantly being pulled in a million directions.
- You are constantly reacting to the "emergency of the day."
- You are constantly needed for approvals and reviews.
- You can't get your own work done because you are a slave to others'.
- You start early and finish late but still can't seem to get everything done.
- You feel busy all day, but you can't really point to anything specific that you finished at the end of it.
If you experience any one of these on a day-to-day basis, you could be in trouble.
We all experience these symptoms from time to time, but if it happens for too many days (or weeks) in a row, something is broken.Don't panic.It's normal to ebb and flow like this. What's not normal is experiencing these symptoms chronically.
Here are some things you can think/do/remember that will help alleviate these symptoms:
There is always an infinite amount of work to be done--so working harder or longer isn't a feasible long-term solution.Just because it's urgent doesn't mean it's important. Define what's important first, then go after what's important AND urgent.I can admit, it feels good to be needed, but if people can't move forward on their work because they need something from you, YOU are the bottleneck. Your team is counting on your to empower them with the tools and resources to move faster without you overseeing every little thing.Being busy doesn't mean you're productive. Productive means you have a measurable output. Busy is just an "energy consumption" metric that tells you your RPMs.
2 Minute Action:
Here are some options for today.
- Look up the Eisenhower Decision Matrix and use it to prioritize your tasks for today.
- Schedule a "retrospective" with your team, partner, colleagues, or clients. In it, you should ask "what went so well that we should keep doing it?" and "what should we stop doing or could be improved?"
- Create a Scrum board that makes it really clear what is done and what is still being worked on.
It's your responsibility to identify and solve problems in yourself, for your clients, for your patients, for your students, or for your team.Until you train and empower them to, no one else is going to do it for you.
How To Create The Urgency To Live Your Dreams
No one has ever said, "man, I'm really glad I played it safe."
No one has ever said, "dang, I'm so happy with my decision to avoid risks."
No one has ever said, "I don't regret working my whole life on someone else’s project.”
So, assuming all goes well and you live a full-length life, what will you say at the end?
Some of you already know about my Death Bed Timer.
If you’re not familiar with how this works, you can check out the page on my website:
chrisdanilo.com/timer
Here’s the quick version:
I have done a quick and dirty estimate of how much time I think I’ve got left to live.
The idea wasn’t to calculate some super accurate timeline, the idea was to have a number that looked possible and watch it tick away every day.
By bringing this Death Bed Timer into my life, I’ve forced myself to look at the reality of my temporary existence.
It’s created urgency, which is something that motivates people to take action.
I urge you to make your own estimate and look your Death Bed Timer right in the face.
It will help you reprioritize things in your life.
Yes, admittedly, it’s a little stressful—but looking at this clock on a regular basis will push you from your comfort zone until you’re comfortable with being uncomfortable.
2 Minute Action
Do a quick estimate. How long do people like you usually live?
How long have you already lived?
Subtract.
Divide by months, weeks, or days to get the readout you want.
This 2 minutes could absolutely change your life.