Why I Publish Bad Blog Posts
Yes, I’ve written bad blog posts and published them.
For any of you who follow me or read my blog, this shouldn’t be a surprise.They can’t all be “War and Peace.”
The thing that’s difficult isn’t writing good content and publishing it—it’s publishing work that’s not that amazing.
It hurts me sometimes if what I write doesn’t feel massively inspiring, insightful, unique, or actionable.
The goal is to get to a place of consistent, high-quality output.
That can’t happen without publishing the bad stuff along the way.This is not a cheap, disguised excuse to pump out crummy content—that would be deliberately cutting corners to reduce the effort required.That would be consistently low quality.Seneca said something like: “in order to know and understand good wine, one must drink a lot of bad, even terrible wine.”I think you get the point.If you want to be great, you have to forgive yourself for not being great right at this very second and understand that you’re going to have to be embarrassed for a little while as you figure it all out.
2 Minute Action
Publish something today.Perform the speech that’s not quite ready yet.Implement a new lesson plan that’s almost all the way there.Unless you’re a brain surgeon, the risk of failing isn’t that high.Go for the gusto, today.
The Part of Perfectionism Everyone Struggles With
If I’m being honest with you, writing every day is hard.
Especially considering the parameters I gave myself.
Each post must:
- Be in my own voice
- Have my unique viewpoint
- Be quickly digestible
- Be actionable
When I committed to writing every day, I realized that this was big.
Coming up with a fresh concept, in my own words, that was easy to consume, and that also demanded a discrete action that could be achieved in 2 minutes or less is a pretty difficult challenge.
So, what happened?
Sometimes posts didn’t go out at the right time. I travel a lot so timezones have messed with my automated triggers that send out emails and tweets.
Sometimes I am finishing my workday at a weird hour and I’m exhausted—but I still have to write. It’s painful.
Sometimes I miss typos, fail to get the point across or make the post too short to really communicate the point.
Basically, I fail a lot.
And however much I fail, it feels like I’m failing 10 times that.
The point isn’t to make it perfect. Well, at least not today. Or tomorrow.
The point is to constantly approach the upper limit.
The point is to ride the asymptote of improvement as far over to perfect as I can.
The only way to do that is by writing, reviewing, adapting, testing, getting feedback, and writing again.
The other part is to accept that people are going to criticize what you’re doing, especially you. In fact, you are often your own worst critic.
This is the case for writing and it’s the case for everything else.
There’s no substitute for consistently doing the work.
And you’re not allowed to beat yourself up.
2 Minute Action
What’s something that you’ve been meaning to improve in your life?
- Exercise?
- Marketing your brand?
- Motivating your volunteers?
- Energizing your students in the morning?
Here are some things you can do right now in 2 minutes or less:
- Do burpees for 2 minutes straight. If you can’t, do 30 seconds on, 30 seconds off.
- Send out an email to past clients and ask them to write a testimonial for your brand.
- Pick a measurable outcome that volunteers can see. If they can see how well they’re doing, they are more likely to improve.
- Google “fun facilitation exercises” like “rock, paper, scissors, posse.” You have the whole internet at your fingertips.
It's Not Your Fault, But It Is Your Responsibility
The skills that were taught in school are mostly irrelevant.
Sure, there are basics like math and reading--but even now, the average reading level in the US is 8th grade.
It's not your fault, but it is your responsibility.
It's not fair, for sure.
The sooner we accept and adjust, the sooner we can get moving.
What skills are relevant for your success, today?How about in 10 years?
There are basic, fundamental skills that are required in everything you do.
Some of these are reading, writing, and math.
Then, there are multiplier skills, which help you get better at other skills.
Some of these are discipline, focus, and work ethic.
There are also transferrable skills which are more advanced and can be useful across any field.
Some of these are project management, negotiation, and leadership.
It's not your fault you were never taught these things.
But it is no one's responsibility but yours to make sure you practice, learn, and successfully implement these skills.
2 Minute Action:
Take 2 minutes to identify which of these skills you feel you are good at.Which ones are you bad at?Now is the time to commit to improving 1 of those weaknesses.The world is your oyster. "I don't know how" is a poor excuse.You have the internet, professional counselors, universities, and a supercomputer in your pocket.
"You have everything you need to build something bigger than yourself."- Seth Godin