Wait, Why Do The Minimum??
Okay, so lots of people don’t know what they’re doing—but that’s no excuse.
Thinking through every problem and trying to solve it perfectly before you start will only prevent you from ever starting in the first place.
What is the minimum amount you can do to get your point across, deliver on the promise, or get into the market?
Do that.Start.
Now consider this caveat . . .
Fields where this approach works: business, marketing, manufacturing, event production, software development, and many others.Fields where this approach does not work well: surgery, rocket development, neuroscience, quantum mechanics.The point is, unless your work requires a rare skill set that takes years to develop through academic and professional training, you are probably just getting in your own way.
2 Minute Action
If your goal is to get fit, do 2 minutes of burpees. That’s enough to start.If your goal is to build software, just wireframe up your concept on a PowerPoint presentation and demo it on a sales call. That’s enough to make a sale.If your goal is to write a book, write a blog post or an article first. That’s enough to get feedback from others.
The Easiest Way To Stick To Your 2019 Resolution
It’s February!
How are you doing with your 2019 resolutions?
This is the month where everyone stops going to the gym, starts eating sugar again, or caves one whatever they were working toward.But not you.You’re committed and you know better.If you’re thinking about quitting, consider this . . .
2 Minute Action:
Ask someone to be your accountabilibuddy.This is someone who will stick beside you on your mission or someone who will keep you accountable to your goal.This is someone who will challenge your excuses and listen with empathy when progress is slow.If you need one and don’t know who to ask, just let me know. I have a whole bunch of readers with the same problem.
Why No One Cares About Iowa, And Why Everyone Should Be Like Iowa
No one cares about Iowa.Specifically, I'm talking about the University.And specifically, I'm talking about people who aren't interested in the neuroscience program.And, of course, specifically, I'm talking about people who aren't interested in the neuroscience of decision-making.Because it was here, at The University of Iowa, that the Iowa Gambling Task was developed.But truly, who cares about all that? Few people even know what that is!Without going into the mechanics of the experiments, it's important to note that no one cared . . . unless you were a very specific kind of person interested in a specific kind of thing.
It's not for everyone, it's just for some.
And Bechara, and the Damasios, and the other researchers at The University of Iowa didn't want everyone.They only wanted a specific, small group of people who cared intensely about the neuroscience of decision-making.What do you care about?Does anyone else care?Who else might care?Where might you find someone like that?
This is a principle.
You can use this idea in your marketing, in the way you talk to the people you love, or the way you find your passion.
2 Minute Action:
Choose your own future.Pick one of these three questions to answer in the next 2 minutes:
- What's something specific and small you can do to move you toward a goal you have?
- What's something specific that would make you more valuable to your field or your team?
- What's something specific that would turn away those who aren't obsessed with the same specific thing you are?
Okay, the rest is up to you.You've got this.