The 2 Underlying (And Overlooked) Components of Motivation

Your motivation changes with 2 critical things.When something is scarce or rare, we tend to want it more.When something is urgent, we tend to take action more.Combined, these are a marketing force to be reckoned with.

This information can either be interesting or it can also be useful.

You can use this understanding to avoid feeling pressured into buy those widgets when there are only 6 left and the sale ends tonight.You can use this understanding to prepare for the inevitable internal battle with eating junk food or exercising.Now that you know this information, what will you do?

2 Minute Action

If you’ve been trying to do something for a long time and have been failing, ask yourself: what will be different about it, this time?You should be able to come up with an answer in 2 minutes.Even just one new idea will set up your path and help give you the motivation to follow through.